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Earth Web Technologies: Benefits of Digital Marketing to Businesses

When it comes to achieving short-term and long-term business goals, digital marketing plays an important role. What is digital marketing? Digital marketing is the process of promoting products and services through the internet or online solutions, as well as use of advanced and modern devices and equipment such as smartphone, television, tablet, and other computer systems. Digital marketing helps businesses in leveraging their system and marketing efforts to the rapid changes in the needs and wants of modern consumers. Based on studies, consumers have doubled the percentage of their online presence as compared to the percentage ten years ago.

What are the most-sought strategies and assets of digital marketing? The assets of digital marketing include the business website, interactive tools, blog posts, whitepapers and e-books, infographics, social media platforms (Twitter, Facebook, LinkedIn, Instagram, and others), lookbooks and online brochures, and branding assets such as fonts and logos. The different tactics of digital marketing are Search Engine Optimization or SEO, content marketing, inbound marketing, social media marketing, affiliate marketing, Pay-Per-Click, Native Advertising, email marketing, marketing automation, social media marketing, and online PR.

Search Engine Optimization or SEO refers to the process of website optimization to gain higher ranking in Search Engine Results Pages or SERP. SEO is a very effective digital marketing solution to gain more visitors to the site or higher traffic, as well as leads, conversions, and sales. Content marketing is the promotion and creation of content assets to generate brand awareness, lead generation, traffic growth, and customers. Inbound marketing is a full-funnel strategy that attracts, converts, closes, and delights customers with the use of online content. Social media marketing refers to social media platform promotions which aim to generate more sales by driving traffic and increasing brand awareness. On the other hand, Pay-Per-Click involves getting more traffic to a website by paying a publisher ever time the ad is clicked. You can also promote other products and services to your website and earn through affiliate marketing, which is a performance-based marketing.

Native advertising are advertisements which are content-led as well as featured on platforms which are not paid. The examples of native advertising include BuzzFeed sponsored posts and native advertising. On the other hand, marketing automation refers to using a software with the aim of automating marketing strategies. It prevents repeating the tasks like sending emails, website actions, and social media actions. Now more than ever, the online world is everybody’s concern, msot especialy businesses, so come and discover your business potentials by visiting our wesite now.

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