The Effects of Google Algorithm Updates on SEO
When Google introduced an algorithm change in 2013, the rules of SEO writing changed. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.
Keywords aren’t the attention anymore. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also require that you begin utilizing branded anchor text.
The changes in Google algorithms state that you do not employ a single keyword on your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you use variety and be creative. You should not use an exact match anchor text and spam sites are known for this. The majority of the exact anchor text doesn’t use proper grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.
The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. If you are doing this, you risk the sinking of your site’s rankings.
The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also evaluating the rate at which you build backlinks. Google raises a red flag if your website is new and you get spikes all of a sudden. It will probably sandbox the site and it could ignore your backlinks.
The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.