Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients
Becoming familiar with some new concepts being utilized in the software industry is the first thing that you have to do if you want to be giving some advice to owners of software firms compared with other kinds of businesses. Of the many topics, the most important will have to be software licensing as well as the technicalities that are part of such a sales and development area. However, aside from due diligence and legalities, there are still other aspects that software companies must pay close attention to increase their sales.
When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. Some developers take advantage of referral systems where they give their users incentives when their software is shared. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. With all of these mentioned things, the following are some things that you should take note of if you want to continuously satisfy your clients and have them review your software positively and recommend it.
1) Have a safe source code by making use of a software escrow
Software developers are often challenged when it comes to choosing between sharing or not sharing to their clients their own source code. The ultimate problem for them if they choose to share their source code to their clients is that they ma be posting them online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. These things could just take place in the shortest time possible. Eventually, you will reach the point of having to face several competitors in the business who are just really copycats of your software and what’s worse is they give it for email subscriptions or for free.
Well, that is actually the worst that can happen to you; nonetheless, that is something that is very possible and the same outcomes have been happening recently. In the same way, licensees have become very concerned because even if developers will not be providing them any more updates, they still want their application or program to continue working properly. In fortunate terms, you can now take advantage of online software escrow services that will help you reach a compromise with these scenarios. You just have to keep in mind to go for services that are of high quality and are very much reliable.