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A huge choice of brand-name products at permanently low costs provided on a big sales area located in a commercial zone in Munich, Germany – it was with this straightforward yet ingenious enterprise idea that the four company founders hit the nail on the top.
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In March 1980 he launched Redifon’s Office Revolution, which allowed customers, customers, brokers, distributors, suppliers and service companies to be related on-line to the company systems and permit enterprise transactions to be accomplished electronically in actual-time.
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As the revenues from online gross sales continued to develop significantly researchers recognized various kinds of web shoppers, Rohm & Swaninathan four recognized 4 classes and named them “convenience buyers, variety seekers, balanced consumers, and store-oriented consumers”.
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